On Wednesday, we discussed three more reasons that you probably want to use a media buying services agency. If you missed parts one and two, be sure to check them out! Here are the last 3 in the series.

7. Free Stuff – No, I”m not talking about the free tickets that advertisers get. I”m talking about free placements. Often, media buyers will negotiate additional free advertising into the contract. Not only that, but with posting, we find that our clients often get lots of ads that they would have missed out on if they had been placing their media themselves.

8. Much Less Work – If you take away all of the accounting hassles, calls from sales reps, research into shows and networks, and all of the other miscellaneous work that goes into good media buying, then you can save lots of time. If you”ve worked with a media buying services agency, you know that working with one contact and company saves tons of time over placing on multiple media outlets.

9. Media Strategy – One of the biggest benefits of working with a media buyer is that they can often see the big picture in a way that the individual sales reps cannot. Your buyer knows all of your placements; they know your targets. Instead of ordering a buy based on open inventory (that”s the word that TV stations use for commercial slots), a buy is based on what you need.

I hope that you have found the Nine Reasons to Use a Media Buying Services Company useful. Of course, if you have any questions or comments, feel free to post below or send me an email.

Part 1, Part 2, Part 3

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