More and more small businesses are using social media to promote their companies: A report by Palore found that 58.2 percent of small businesses are on Facebook or Twitter. However, the same report showed that only 22 percent were on both social media sites. This raises an important question – just how engaged and active the businesses are on the sites?
It’s not enough just to have a Facebook or Twitter page, you have to consistently and creatively use the tools in front of you. Although the numbers of users are steadily increasing, engagement remains limited: Those companies that use social media sites aren’t really using them. Only around 17 percent of businesses have more than 1000 likes or followers, and according to this report, that means they aren’t engaged.
As Businessweek writes, social media is worth your time. Make sure you stay in the game.
